TikTok, the popular video app, has been a hub for musicians and music lovers alike since it appeared in app stores in 2016. Through the platform , users can lip sync to their favorite songs, create video edits of their favorite films and shows, participate in dance trends, and keep up with new music releases. Music is a fundamental feature of the app. What happens when artists can no longer promote their music with TikTok? What happens when users can no longer engage with popular artists?
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