Do you think today’s news media is objective? Do you think it’s ethical? Is there a way to answer these questions in a scientific and rational way? There is, and it’s called The Knife of Aristotle.
Founded by professionals with extensive experience in the media industry and science, The Knife has developed a groundbreaking methodology that uses critical thinking and logic to evaluate the news for its level of ethics and objectivity.
Think of it this way: we read the “Nutrition Facts” label on our food to know if it’s healthy. But there’s currently no equivalent for the information we consume. How can we discern the quality of our news? That’s where The Knife comes in.
The news media is documenting our history on a daily basis, but its account is often biased, distorted, and affected by interests other than the public good. So what does this mean for our history? What’s presented in the news also influences politics, business, and even our personal decisions. The Knife believes that if people can consciously and proactively choose the standard of news they consume, they can preserve a more accurate history and transform their relationship with the world.
The Knife news team publishes daily content that distills the most important local, national, and world news stories so they can be consumed free of distortion. It also gives detailed ratings that reflect articles’ level of spin, slant and valid logic.
The company's ultimate mission is to help people become better critical thinkers, and thereby more responsible consumers and citizens. Its standards introduce accountability to journalism, consciousness to readers, and precision and honor to the recording of world history. With its standards of accountability and objectivity, the company aims to raise the bar for what’s considered responsible reporting, and inspire a revolution in critical thought and communication.
For those interested in knowing more about how to work with The Knife by joining our analyst and news team, editor-in-chief Jens Erik Gould will be giving an introductory presentation at Skidmore on March 7 at 6:30pm. For more information and to RSVP, please contact firstname.lastname@example.org.
Prior to becoming editor-in-chief for The Knife, Jens Erik Gould covered Venezuela as a regular contributor for The New York Times and National Public Radio, was a correspondent in Mexico City for Bloomberg News, and covered California for TIME Magazine.